OCTA
Created a cohesive design system from miscellaneous project collateral for a freeway improvement project in Southern Orange County.
Identity Style Guide
OCTA South County Improvement Project began in 2019 has caused major traffic issues in Southern OC. The communications with the community of people this work is effecting is less than effective. When this client approached our agency, it was clear that the product of work being created for communications had been through several hands with no clear structure. The process of creating the style guide gave our internal team tools to understand and answer the question of “What is this project?”
The style guide includes defining when to use certain logos, providing a brand specific color palette that includes segment specific colors as a visual communication system, and structuring templated deliverables.
Social Media Templates
Templates were developed to create a visual communication system about regular closures, driving tips, construction alerts, and noise warnings. These were developed to streamline the social media post request system for a very fast paced client that required quick turn arounds in order to alert the community.
